The biggest names in warehouse shopping and Barbecue have joined forces. Sam’s club will be the Official Supplier for the Kansas City Barbeque Society. This is a big step forward in visibility for KCBS and puts Sam’s Club in postion to be a major sponsor for KCBS tours and events.
“We are very excited to be working with Sam’s Club and integrating them like never before into the world of competition barbeque,” said Carolyn Wells, executive director of KCBS in a news release Wednesday. “Sam’s Club has long been a preferred choice of barbeque teams throughout our network, but this new relationship will bring additional benefits to the entire industry as we team up to promote ‘America’s Cuisine’ and help educate grillers nationwide on barbeque tips, techniques and food safety.”
Celebrating its 25th anniversary, KCBS is the world’s fastest growing and most respected barbeque authority when it comes to competitive barbeque, which is a $250 million industry. The nonprofit organization has trained more than 15,000 certified barbeque judges and supports more than 50,000 active members and volunteers at its 300+ competitions throughout America, according to its news release.
As part of the agreement, Sam’s Club will become a presenting sponsor at half a dozen of the barbeque industry’s “major” events, including the Jack Daniel’s World Championship Invitational BBQ in Lynchburg, Tenn. Additionally, Sam’s Club will provide prizes throughout the season and for the prestigious KCBS Team of the Year competition series in 2010.
In Store Promotions
KCBS and Sam’s will launch what they call “Club Competition and Expos” at Sam’s Club locations throughout its regional districts. The Expos will feature educational sessions and live-grilling demos. Additionally, Sam’s Club members will have the opportunity to sample championship-style barbeque and get hands-on advice and experience from barbeque suppliers on the latest products in the BBQ industry.
According to Fields, Sam’s Club and KCBS are currently in the planning stages for creating more programs through this new relationship, and that news of these developments will be released in the coming weeks and months.